— But who exactly is VITA?

I get this question a lot! Hi! I’m Alanna Pizzoferrato, and I am the owner and lead planner of VITA | Wedding & Event Planning; a full-service event planning firm in the SIX (aka Toronto pronounced Torono). And I am the chick behind VITA! YUP, that’s a pic of me 😊 Doing what I love!! No, not sipping vino (that would be my second favourite thing) but styling and coordinating events!

I launched VITA in 2012 with the goal of providing my clients with creative and memorable experiences through perfectly tailored events. What does that really mean? I work really, REALLY hard for my clients to ensure their event expectations are exceeded! (que the foot blisters).

I am excited to share that we have recently rebranded and have launched our new look for 2019!

So…you’re looking for the right event planner for your wedding or event? Planning an event can be a very stressful time and choosing the right person to work with is hard work in itself! You’ve made the right decision to hire a professional to help. 

To give you a better sense of who I am and to learn more about my experience, please read below. Just FYI when you hire VITA – you hire me (and my lovely assistants of course). If you don’t care to read a page about my credentials, and how I wound up here, feel free to skip over to our gallery and take a peak at some of our work instead… or take a few swipes (maybe even a like) at our IG page! @vitaeventplanning

The table is a meeting place, a gathering ground, the source of sustenance and nourishment, festivity, safety, and satisfaction. A person cooking, is a person giving. Even the simplest food is a gift.
— Laurie Colwin
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If there’s one thing I’m good at, it’s gathering people together to do something fun.
— dave grohl

— So how did I start my career in event planning you may ask?

Well to be quite honest, I was originally enrolled to take psychology at Guelph Humber and decided a week before the starting date – “HEY this isn’t me!”. Not able to see my future in psychology, I knew one thing that was for sure – I loved hosting parties! From there, I started doing some soul searching and investigating (squeezed in some travelling) and found out that George Brown College offered a Special Event Planning Destination Tourism Program. I thought, they actually teach this in school? Intrigued, I applied, and was one of the first graduates of the program. I found myself a full-time job in event décor after hustling to get myself an interesting intern position. I actually worked many intern jobs during college while working an insane number of hours running an Italian Restaurant and helping with their catering/social functions. I was loving it! But something told me I needed to do more events! That’s when VITA was born! In 2012, 2 years after graduating and making some awesome connections, I decided it was time to launch my own event planning firm. While starting up a business can take time, I worked with numerous employers in a variety of fields in the industry to gain new skills. I worked for the Globe and Mail and Canadian Living Magazine executing experiential marketing events; I also worked with two high-end décor companies in the GTA as well as in floral design (props to you florists – that is some hard work!). 

More recently I worked full-time for a high-end catering company in the GTA as a Senior Event Sales Consultant for over 5 years. OH, and did I mention… I am a major foodie; it’s kind of in my blood being raised in a large Italian family & marrying in to a Slovenian family who of course also loves food! In addition, over the last year I had the opportunity to help in the opening of a brand new five-star luxury hotel on the Toronto Waterfront where I assisted in creating their Food & Beverage manuals, selling, executed their events and built the team from the ground up.

Working in the industry for almost a decade has further ignited my passion for doing events and my creative juices are just flowing. After 7 years in the biz, we are excited to share our expertise with you. We can’t wait to do coffee soon - hit us up on our contact page and lets set a date!

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The success of any event comes down to your ability to plan down to the smallest level of detail and make sure they are well executed.


— Why should you hire VITA?

Not only do I have many years of experience, but I’m also certified by The Wedding Planners Institute of Canada and The Gay Wedding Institute. Why is this important? Not only am I connected to many awesome vendors/planners in the SIX and beyond, but being certified by The Wedding Planners Institute of Canada, VITA follows a Code of Ethics:

  • We do not accept kickbacks (money for referrals) from vendors. Vendors must know that the clients are the recipients of any discounts given. 

  • We treat each client fairly, and we will be honest and upfront with our clients. 

  • We uphold our ethics. We will not take or attempt to take clients from, or discredit, other vendors with gossip or slander. 

  • Every client will receive a detailed contract for Wedding Day Direction, Destination or Full Wedding Coordination services. 

  • We will provide all services agreed upon in the contract that must be signed by both the client and Coordinator at the commencement of service. 

  • Our pricing is upfront and industry comparable. 

  • We believe in continuous education, networking and training within the Wedding Industry. 

  • We will make every effort to return calls and emails in a timely manner. (Within 48 hrs.) 

  • We always endeavour to benefit our client and not ourselves. Vendors are suggested on merit, in the best interests of the client, not our selves or the vendor suggested. 

  • We cannot guarantee your wedding will be perfect, but we can guarantee we will do everything within our power to make sure it is a close to perfection as it can be.

  • And of course WE WILL HAVE FUN!